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Financial incentives are the latest wellness craze, inspiring at least some of the nearly two-thirds of Americans who are overweight or obese to try to ditch their potato chips. A few years ago, in an effort to cut overall health care costs, companies started dangling gift cards, free cruises...
Since HealthyWage.com launched in October, Sisson and some 5,000 other hopefuls have signed up for the site, which gets corporate sponsors to give a cash reward to obese users who during a specified time period move from an unhealthy to a healthy body mass index (BMI). (This typically translates...
That makes it tough for Sisson to cheat, which she says is a "good thing." Last year, she signed up for stickK.com, a site founded by Yale economics professor Dean Karlan, whose research has shown that signing commitment contracts and publicly announcing a goal helps people stick to it. (The...
Telling your friends about your goal and staking some money on your success is a powerful combination. Says Karlan: "It increases the price of vice and lowers the price of virtue. We think of it as Facebook with a purpose."
While burden-sharing was tolerated during the Cold War, it has become an irritant at NPT review conferences, where some countries have used it as an example of the U.S.'s failure to take serious steps toward nuclear disarmament - part of its obligation under the treaty. Last year a U.S...