Word: somethinging
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The strategy of the folks at Screen Gems - the company that took on Dear John after New Line surrendered the property when the company got folded into its parent, Warner Bros. - was to open the movie on Super Bowl weekend, when American males, a big part of Avatar's constituency...
Xfinity? Huh? It's no surprise that the blogosphere had a field day with the name. Gizmodo called it the "worst, pseudo-pornographic, retrofuturistic marketing dollars can buy." Another well-trafficked blog, the Consumerist, also said Xfinity sounded like a porn company. "Sorry, it just does," the site wrote. In...
The name is a nod to a Comcast technology initiative called Project Infinity, which CEO Brian Roberts unveiled at the 2008 Consumer Electronics Show. Under Project Infinity, the company's video-on-demand views have more than doubled, to 14 billion cumulative views, over the past two years. Internet speeds...
So why not just name it, say, Infinity? Lame, yes. But at least that would eliminate the X's giving folks the giggles. "This is a long-term investment," says Watson. "We're going to come out with a strong advertising campaign in a week, and it will be something...
AQIM has also carefully constructed religious and ideological arguments for its actions so local Muslim populations see kidnapping as part of the group's holy work, analysts say. "It's essential that jihadists believe they can credibly justify horrible criminal acts as righteous before they undertake them to both themselves...