Word: somethinging
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Plus, says Clow, the Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler...
The problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a...
“It’s something you don’t see with a lot of political organizations,” Melanie A. Fontes ’13 said. “It’s a good new face, and it gives us an edge.?...
“I don’t want people to look like they are dancing in response to something,” Morris explained to a crowd in Sanders Theater last Wednesday (this time wearing a pink shawl and the same sneakers). The relationship between music and dance was...
I forget who exactly had thought the idea up, but I remember, after a brief and excited discussion, pinning a printout U.S. map to the wall, with a thin pencil line charting a bus route from East Coast to West. Going cross-country by Grey-hound, I thought, would be...