Word: somethinging
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Why do we buy things? There are two basic kinds of buyer. The classic buyer who tries to buy only things that he or she needs, who thinks about it rationally, who compares prices. The romantic buyer shops with his or her heart. The romantic may buy something because it...
You started Shoptimism before the recession. How did the economic crash change the book? A lot of people who might have been romantic buyers in 2007 steadily became more and more classic. They had to be much more mindful about how to spend their money. Suddenly cool didn't mean...
What is something that serves as an emotional need? It depends on the person. For example, expensive athletic shoes like Nikes - the right style or model - are totally superfluous and over-priced, but kids who don't have the right kind of shoe face potential ostracism from their peers. I...
Unusually direct wiring between brain and mouth would be a liability for most politicians. Although this characteristic is forever getting BoJo into scrapes, it's all part of his broad appeal, suggesting a kind of wacky, jovial authenticity that plays well on television. Johnson is something of a star of...
What this all speaks to is the special dilemma that the regime now faces. The Islamic Republic in its current form cannot be the Islamic Republic without its current slate of anti-Western commemorations. Yet, by continuing to hold these ritualized rallies and marches, the regime is exposing itself to...