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...think that in this day and age, a celebrity endorsement is the most effective means of marketing and advertising when savvy consumers know it's paid for? Absolutely not," he adds. "It's a quick and easy way to get people's attention, but it's becoming somewhat redundant. You need to use a celebrity very cleverly, or people are going to tune out. People don't hold these icons in such high regard anymore. Whoever's on American Idol or the MySpace.com kid next door, that's who's famous these days...

Author: /time Magazine | Title: Beauty: Smiling for Dollars | 9/11/2006 | See Source »

...idealistic, charismatic and compassionate politician comes out of nowhere to be elected Governor of a somewhat bedraggled Southern state. He may be an affront to the local establishment, but he has a real feel for populist discontent and the ability to turn that inchoate unhappiness into a potent political force. He's also an irresistible subject for the media, ever avid for gaudy and enigmatic political figures capable of adding a touch of color to a scene that is generally painted in the gray tones of compromise. The fellow has his weaknesses, especially for fast women. And there is that...

Author: /time Magazine | Title: Movies: He Had a Great Fall | 9/10/2006 | See Source »

What explains those wonderfully unpredictable findings? The College Board has no firm answers, but its top researcher, Wayne Camara, suggests a (somewhat self-serving) theory: the new SAT is less coachable. When designing the new test, the board banned analogies and "quantitative comparisons" (flummoxing math questions that asked you to compare two complex quantities). "I think those items disadvantaged students who did not have the resources, the motivation, the awareness to figure out how to approach them," says Camara. "By eliminating those, the test becomes much less about strategy." Because it focuses more on what high schools teach and less...

Author: /time Magazine | Title: How I Did on the SAT | 9/3/2006 | See Source »

...population of world No. 2 is larger than you might think. A Scripps-Howard poll of 1,010 adults last month found that 36% of Americans consider it "very likely" or "somewhat likely" that government officials either allowed the attacks to be carried out or carried out the attacks themselves. Thirty-six percent adds up to a lot of people. This is not a fringe phenomenon. It is a mainstream political reality...

Author: /time Magazine | Title: Why the 9/11 Conspiracy Theories Won't Go Away | 9/3/2006 | See Source »

...United States - although not the personal habits and convictions of most Americans. And, almost five years later, 69% of Americans believe that the war on terrorism won't be won within the next decade. In fact, 73% believe that another attack on U.S. soil is at least "somewhat likely" over the next 12 months. Those are some of the conclusions of a TIME/Discovery Channel poll that sampled attitudes from 1,000 adult Americans from August...

Author: /time Magazine | Title: TIME/Discovery Channel Poll: How Americans Have Adapted to Terrorism | 9/2/2006 | See Source »

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