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...Sonic Support. One of the psycho-metricist's more profound discoveries is that whenever a U.S. President has attempted to reassure businessmen about the state of the economy, he has succeeded only in impairing business confidence. To counter this "Inverse Insecurity Factor," as he calls it, McLandress devised the subliminal Sonic Support Apparatus Mark II, a miniaturized tape recorder designed to reassure the businessman by playing back the speeches of some hero figure to whom he turns mentally for inspiration in moments of insecurity. Among other "Sustaining Presences," the doctor found that Barry Goldwater, the Hoovers (J. Edgar...

Author: /time Magazine | Title: Books: Lowest Uncommon Delineator | 11/1/1963 | See Source »

...company has grown, its business approach has remained scientifically nonchalant. Chairman Edgerton continues to hold business conferences at lunch in the M.I.T. cafeteria, and avoids board meetings whenever he can. Weekends, he uses his own underwater sonic pinger for a scientist's hobby: probing Boston's Charles River for an 800-year-old Viking ship that he believes may lie on the bottom...

Author: /time Magazine | Title: Corporations: Growing with the Mushrooms | 8/17/1962 | See Source »

...sonic pile-hammer" is now driving the piles for its first building foundation--that of the new building for the Geology Department between the University Museum and Malinckrodt. Since the hammer causes only a fraction of the ground and air vibrations caused by conventional steam hammers, it insures the security of the famous glass flowers housed in the Museum (and also of the curators who reputedly are even more sensitive than the glass flowers...

Author: By G. ROBERT Lucas ii, | Title: New Sonic Drill Sets Foundation | 5/1/1962 | See Source »

About five days ago one pile was driven with a steam hammer and seven piles with the sonic hammer. Then the steam-driven pile and one of the sonic-driven ones were load-tested. Specifications called for a minimum load of seventy tons, but as a safety factor both were tested for double the design load. It was found that with the 140 ton load the steam-driven pile sunk twice as far into the ground as the sonic-driven pile...

Author: By G. ROBERT Lucas ii, | Title: New Sonic Drill Sets Foundation | 5/1/1962 | See Source »

...pile. Resonant frequency insures minimum loss of energy, in contrast to the conventional steam hammer process in which most of the driving energy is lost. The pile is driven into the ground as the vibrations cause it to expand and contract at a very high rate of speed. The sonic process takes one minute, as compared to 12-15 minutes for the conventional method...

Author: By G. ROBERT Lucas ii, | Title: New Sonic Drill Sets Foundation | 5/1/1962 | See Source »

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