Word: sonics
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Dates: during 1990-1999
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...Mach3 will arrive in stores in July, priced at $6.29 to $6.79 for four cartridges, or 35% more than Gillette's Sensor Excel. It will be promoted by a $300 million marketing budget that will include an ad involving a jet producing three sonic booms before morphing into a razor wielded by a guy who looks as if he grows as much facial hair as Matt Damon...
Listening to a new Sonic Youth CD is like taking a holiday. Not an easy vacation like, say, skiing in Vail, but more like an adventure tour, the musical equivalent of climbing a particularly high peak without bottled oxygen. Traditional rock can be a sad grind--for example, on Eric Clapton's wan new CD, Pilgrim, one of the few listenable songs, Sick and Tired, turns out to have disturbing lyrics about threatening to blow out a woman's brains...
...rock shocks like that--when pop music parts, Red Sea-like, to reveal all the misogyny and ugliness beneath--that gave rise to progressive/alternative rock in the early '80s. And one of the champions of the form over the past 17 years has been the New York City band Sonic Youth. "We got past the hardest part together," says band member Thurston Moore, 39, "which was getting through our 20s and 30s together." Sonic Youth doesn't embrace the swagger and sexual bravado of mainstream rock. The band's lyrics are often deliberately remote, seeking to capture, through abstract imagery...
Today the genre that Sonic Youth helped create--alternative rock--is slipping creatively. "The industry only turned to alternative rock because they thought they'd find another half-dozen Nirvanas," says Ranaldo. "When they didn't, they dropped it like a cold fish and left a lot of bands--" Moore finishes his thought: "--flopping on the shore...
...Harvard's Spring Best" (College, April 20): I was actually at Brown this weekend, visiting a friend. While the article was correct in that Sonic Youth did play at Brown, it neglected to mention that tickets to the event cost $13 for Brown students and $16 for everyone else. Not to mention that much of the campus was blocked off, meaning that even if you weren't going to the concert you couldn't just hang out. My friend and I decided we weren't going to pay that much to hang out on the lawn for a couple...