Word: sonnenberg
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Dates: during 1960-1969
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...succeeded by a remarkable trio of ex-reporters who established a highly personal, flamboyant p.r. style. One was Bernays, now 75 and retired, who thought like a eupeptic Machiavelli and talked like a psychology professor (his uncle, as he has never forgotten, was Sigmund Freud). The second was Benjamin Sonnenberg, now 65 and semiretired, a connoisseur both of power and pleasure who established himself in an antique-crammed house on Manhattan's Gramercy Park, where he could play his favorite game: making his clients feel they were doing well just to be seen with him. The third was Carl...
Each weekday morning, a blue U.S. Air Force bus grinds slowly up the hills of Sonnenberg, West Germany, between ancient gabled houses and the ruins of a castle. At the Konrad Duden elementary school, it discharges a noisy load of American grade-school children from nearby Wiesbaden. Minutes later they are answering Frau Hertha Viehweger's questions-in easy, fluent German...
...wants to break down these barriers, the Air Force is combining the best of both worlds-Old and New. In the Air Force's European school system (which includes North Africa and the Middle East), more than 20,000 pupils are studying foreign languages in the style of Sonnenberg-Wiesbaden. John Anton Carpenter, 31, the energetic coordinator of foreign languages for the system, believes that "to allow American children to live among foreign people without coming to know that people, its problems and greatness, is a national loss." Carpenter came to the coordinator's post nearly three years...