Word: sonnenborn
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Dates: during 1990-1990
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...furthest in putting down roots. It has built from scratch its own network of 120 dealerships and committed serious money to a big spare-parts center. At its vehicle-preparation facility, the imports are tuned and polished to the perfection that the finicky Japanese buyer demands. Says Hans-Peter Sonnenborn, president of BMW Japan: "Japanese customers are extremely image-, service- and quality- oriented, but if you meet their requirements, they are very loyal." Surveys show that 90% of foreign-car owners intend to buy the same make again...
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