Word: sonoma
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...global markets, the Cape wine industry has expanded its traditional, highly regulated, conservative marketing base and drawn in Germans, French, Swiss, Italians. Russians and Californians as investors in South African grapes. Some of the leading Cape estates now boast European winemakers; Zelma Long and Phil Freese, well known in Sonoma, Calif., are in a joint vineyard venture with Michael Back, owner of Backsberg, a top South African estate. At least one prestigious California wine company is hoping to buy a Paarl farm. A score or so of local wine farmers have taken notable steps to democratize what has for centuries...
Pollsters, trend watchers and merchants are convinced that couples are getting married earlier than a few years ago. Bette Kahn, spokeswoman for Crate & Barrel, and Donata Maggipinto, director of food and entertainment for Williams-Sonoma, say the brides being listed on their registries are younger. Carolyn Campbell, owner of Los Angeles' Wedding Library, which serves thousands of brides, says their average age in 1990 was 27; today it's 24. Notes Marci Blum, a New York wedding consultant: "I look around the room and think, 'You should be in high chairs...
Sharing in that happiness is the home industry. Until the past two years, Williams-Sonoma, an upscale culinary store, thought its average customer was 42. But then it noticed more and more young people buying big-ticket items like turkey roasting pans instead of the expected disposable aluminum pans. The company introduced cookbooks on CD-ROM, anticipating moderate sales to middle-aged gourmands, but the discs blew out of the stores, toted by twentysomethings. Says the company's Maggipinto: "Now 26 is our emerging market, and as of this year we have begun seriously focusing on being on trend...
Similar small-scale revolts have erupted from San Diego to Sonoma Valley, and the state board of education is expected soon to release a new, more traditional math framework for California schools. Meanwhile, McKeown and whole-math detractors like Lynne Cheney, a senior fellow at the American Enterprise Institute, darkly warn that President Clinton's voluntary national test for eighth-graders, set for 1999, is being used to promote a whole-math agenda. Says Cheney: "Every single member appointed to the math [exam's] panel is a whole-math advocate." Department of Education officials bristle at the charge, saying...
...takes time and muscle. So where does Arthur Atwater, manager of Victor Torelli's vineyard, find the energy to have a grand cru romance with Anna, the boss's daughter? From the same source of instinctive vitality that drives every other plant and creature in California's wantonly fertile Sonoma County...