Word: soo
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Dates: during 1950-1959
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Singapore), larger and more elegant homes, wild and lavish partying. They win & lose tens of thousands of dollars at mah-jongg and soo-sek (a game like rummy). Aw Boon Haw, the fabulous "Tiger Balm King," has added a nightmarish swimming pool to his huge Singapore residence; on the bottom of the pool are outsize hand-painted statues of mermaids, Oriental-style...
...accountant, rides his motorcycle 30 miles from his Watertown job, wearing an old Air Force flying suit over his tuxedo, to play. Until she retired to have her fourth baby, his wife used to ride with him, clutching her cello. Now, at their five concerts a year in the Soo-seat Waukesha High School auditorium, Waukeshans hear creditable and sometimes even polished performances of the classics and a fair sampling of moderns...
...months ago, when we ran our story on the Soo's all-out fight against the worst ringworm epidemic ever recorded in the U.S. or Canada, 1,500 sufferers were taking painful treatments. Hundreds yelled while nurses snatched infected hairs out by the roots. The city was so itchy that teachers led classroom prayers for the plague to be lifted...
Because ringworm is caused by various fungi, cures that worked somewhere else had no certainty of curing the Soo. Most effective help came from Hoffmann-La Roche, Inc., of Nutley, N.J., which followed up the TIME story by sending Dr. Ruth Wolfe to hold rallies in which she taught mothers to use an experimental drug called R02-2453. Hoffmann-La Roche flew in 200 cases of this new medicine to help stop the spreading fungus...
...untrained ear the change was virtually undetectable. The Green Hornet, The Lone Ranger ("Hi-yo, Silver -awa-a-a-a-a-y!")» Soo-oo-per-ma-a-an, The Shadow, and an ear-shattering collection of other thrillers kept on blasting through millions of loudspeakers; the announcer's thrilling command-"Ask mother nOw!"-echoed louder than ever. Fancier and more complicated box-top premiums (Planetary Maps, Atomic Bomb Rings, Magni-glow Writing Rings, Detective Badges, Compass-Magnifying Glasses, Explorer's Sun Watches) came flooding through the mails...