Word: soo
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...groups, South Korean operators use sub-brands targeting different groups by age and gender. That is counterintuitive to the global-branding ideal that pervades advertising, as well as to the notion that the bigger the brand, the more efficient the marketing. The sub-branding is paying off, says Yoon Soo Kim, manager of KTF's Internet marketing team, with each subgroup reporting higher average revenue per user and lower churn rates than the standard KTF brand...
...their dancers are tricked or forced into prostitution. Hyun Ju, Club Y's manager, is emphatic that "no woman has ever been mistreated at this club." She claims that "the owner treats the girls like family. He even takes the girls on holiday to the swimming pool." Kim Kyong Soo, president of the Korean Special Tourism Industry Association, which represents bar owners serving U.S. soldiers across Korea, says his members complain that the U.S. military allows Filipinas into Camp Casey to have sex with soldiers. "That's where the prostitution begins," he insists. "If we put a stop to that...
...Daegu blew its entire annual budget in the lead-up to the tourney, constructing Korea's largest Cup stadium even though this town, too, has no football club. "It's a nice place, but there's no real reason to ever come back again," says sales clerk Nam Soo Ri, standing in the 65,857-capacity arena. "It feels like such a waste...
...BEST SAVE Showing why he's rated as the world's best shot-stopper, German Oliver Kahn flung himself to the right to palm away an attempt by Korea's Lee Chun Soo in their tense semifinal match. Honorable Mention: Spaniard Iker Casillas's intercepts of the efforts by Ireland's David Connolly and Kevin Kilbane in the penalty shoot...
...teams will duke it out in the Cup against Muslim countries such as Senegal and Saudi Arabia. Although each host country has pronounced itself ready for anything from bioterrorism to drunken Brits, the prospect of calamity lingers. "Our forces are trained for all kinds of attacks," says Kim Kwang Soo of Korea's National Police Agency Planning Group. To emphasize the point, Korean police have adopted the inspiring slogan "Orderly World Cup, Safe World...