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...traders have nicknamed the PIIGS. Government leaders nowhere near Europe are concerned as well. "Such events far away can hurt Singapore," warned Lee Hsien Loong, the city-state's Prime Minister, in his Chinese New Year address. "Singaporeans should be psychologically prepared ... and not let down our guard too soon." (See pictures of the global economic crisis...

Author: /time Magazine | Title: Weighed Down | 3/1/2010 | See Source »

...purges in Cambodia. The first certified charity smash didn't arrive, however, until 1984, when Band Aid--a British and Irish supergroup that included Sting, Bono and George Michael--recorded "Do They Know It's Christmas?" to benefit African famine victims. The effort raised some $18 million and was soon copied across the pond by USA for Africa with "We Are the World," which quickly became the best-selling song of the decade...

Author: /time Magazine | Title: Brief History: Benefit Songs | 3/1/2010 | See Source »

None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...dissolves in Teddy's embrace, her ashes swirling around the room. A grieving man's conversation with his dearly departed has become a peculiar subtheme in a half-dozen recent movies, from Up last summer to Edge of Darkness a few weeks ago, and its popularity probably should end soon. But the trope makes sense here, given Teddy's agitation. Dolores is both his refuge and his greatest regret. The connection between the loving dead woman and her disoriented husband is the most powerful and visually expressive in the film. (See the best movies of the decade...

Author: /time Magazine | Title: Shutter Island: Engrossing, Not Enthralling | 3/1/2010 | See Source »

...months later, the toy company Wham-O, which had acquired the rights to the Pluto Platter, heard that students back East were tossing around pie tins from the Frisbie Pie Co. Wham-O soon trademarked the name Frisbee. As part of the instructions molded into the bottom of the original Pluto Platters, Fred encouraged players to "Invent Games" and "Experiment!" And people did. From ordinary backyard play to international competitions, the humble plastic flying disc has united the world in fun. Who doesn't know what to do with a Frisbee...

Author: /time Magazine | Title: Fred Morrison | 3/1/2010 | See Source »

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