Word: soos
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...months ago, when we ran our story on the Soo's all-out fight against the worst ringworm epidemic ever recorded in the U.S. or Canada, 1,500 sufferers were taking painful treatments. Hundreds yelled while nurses snatched infected hairs out by the roots. The city was so itchy that teachers led classroom prayers for the plague to be lifted...
...untrained ear the change was virtually undetectable. The Green Hornet, The Lone Ranger ("Hi-yo, Silver -awa-a-a-a-a-y!")» Soo-oo-per-ma-a-an, The Shadow, and an ear-shattering collection of other thrillers kept on blasting through millions of loudspeakers; the announcer's thrilling command-"Ask mother nOw!"-echoed louder than ever. Fancier and more complicated box-top premiums (Planetary Maps, Atomic Bomb Rings, Magni-glow Writing Rings, Detective Badges, Compass-Magnifying Glasses, Explorer's Sun Watches) came flooding through the mails...
...school kids in the Ontario city of Sault Ste. Marie (pop. 32,000) were having their heads examined last week. And with good reason: the Soo had been hit by a raging epidemic of tinea capitis (ringworm of the scalp). Of 5,712 elementary schoolchildren, 1,300 had ringworm; so had 150 preschool moppets and 64 youths and adults. On streets and playgrounds, every bobbing head was topped with a white cotton skullcap, compulsory for schoolchildren, strongly recommended for all others. It was the severest ringworm epidemic ever recorded in Canada...
Rickenbacker became a headliner. In five years of trying, he never came in better than tenth in the soo-mile race at Indianapolis, but he set a new world speed record-134 m.p.h.-with a Blitzen-Benz at Daytona Beach. When the U.S. entered World War I he was making $40,000 a year, was one of three top U.S. drivers and a prime celebrity...
...other candy bars, Curtiss Candy Co. President Otto Schnering is the U.S. Candy Bar King. As a shirtsleeved owner of such prize bulls as Netherhall Swanky Dan and St. James Philosophers Barbee, Schnering is also one of the nation's top farmers. Last week, on his 7,soo-acre Illinois domain, the Candy Bar King reached for a new crown. After seven years' research, grey-haired, blue-eyed Otto Schnering was ready to launch the first big-scale nationwide system of breeding cattle by artificial insemination...