Word: soothe
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Dates: during 1960-1969
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...anything will sooth you, that...
...Fashioned Virtue. As Nixon's running mate in 1960, Lodge was accused by party pros of not going all out in campaigning. His version is that he was properly pacing himself to sooth an ulcer and avoid the fatigue that too often produces reckless campaign statements. Again, no matter: another political defeat afforded Lodge the chance for even more disinterested public service-his two separate stints as U.S. Ambassador to Viet Nam, first for Kennedy, then for Johnson...
...Mother Courage of Beekman Place. Stock-market crashes and depressions don't faze her. Pregnant unwed secretaries waddling down spiral staircases amid Japanese modern mobiles don't lift her eyebrows. When she meets a Southern aristocrat named Beauregard Jackson Pickett Burnside, she promptly marries him, goes "Sooth," and teaches the hunting gentry a thing or two by bringing the fox back alive. Mame has gusto, gallantry, and an unshakable philosophy: "Life is a banquet, and most poor sons of bitches are starving to death...
...fate of the last reform movement has done little to sooth the junior faculty's feelings. "We just wanted to take part," said one of the original eight. The tutors, he said, hoped for the assurance of "a voice--or at least that you'd be listened to. You want to be given a sense of responsibility, and this is what the History Department has failed to give to its junior faculty...
...opened its sooth store last week, a coast-to-coast chain known as McDonald's Hamburgers was busily changing the neon signs that have long recorded how many million hamburgers it has sold. Now the signs will flash the figures in billions, a success reflecting the bustling U.S. phenomenon of which McDonald is an example: franchising. The number of franchised "Mom and Pop shops"-small businesses that rent their name, product, design and sales methods from big franchisers-has grown to an estimated 100,000, which this year will take in more than $1 billion. Eleven hundred companies...