Word: sootless
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...Hammer Blows. To call attention to its antipollution efforts, Armco Steel ran an ad showing its Ashland, Ky., plant under sootless blue skies. The headline: "Imagine a steel company giving up smoking. Imagine Armco." Potlatch Forests, Inc., a lumber company, has ads with scenes of forests and wildlife. One shows a sparkling, pine-flanked waterway over the headline: "It cost us a bundle, but the Clearwater River still runs clear." The message: Potlatch installed a filter plant to remove wood and bark deposited in the river by its Idaho logging operations...
...Holland-America Line's air-conditioned flagship is scheduled to arrive in the U. S. next May. Almost exactly the size and speed of Britain's new Mauretania (see below), The Netherlands' vessel differs from the British ship in that it is streamlined, has egg-shaped, sootless funnels, and its $12,000,000 cost was met entirely without Government subsidy or mail contracts. First ship to explore New York's Hudson River 329 years ago was also Dutch-Henry Hudson's Halve Maen, which would fit neatly into the Nieuw Amsterdam's great delft...
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