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Word: sootless (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Hammer Blows. To call attention to its antipollution efforts, Armco Steel ran an ad showing its Ashland, Ky., plant under sootless blue skies. The headline: "Imagine a steel company giving up smoking. Imagine Armco." Potlatch Forests, Inc., a lumber company, has ads with scenes of forests and wildlife. One shows a sparkling, pine-flanked waterway over the headline: "It cost us a bundle, but the Clearwater River still runs clear." The message: Potlatch installed a filter plant to remove wood and bark deposited in the river by its Idaho logging operations...

Author: /time Magazine | Title: Advertising: Promoting Nature's Friends | 8/17/1970 | See Source »

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