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...sure about my musical talents--sort of--but I'm not really sure about acting. I wouldn't like to commit to something and not do a good job. I think I would be a terrible actress...
...Internet has cracked open a brave new world for folks whose job it is to spend ad dollars. The ability to track where a Web user clicks provides a sort of precision intelligence advertisers could have only dreamed of in decades past. But before a click comes a look, and according to new research, advertisers are often wrong about what attracts our attention...
...people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner attention in real time - a methodology that runs laps around later asking people to recall what they saw. (See how to plan for retirement...
...Interestingly, people who were just browsing the Web looked at only 5% more ads than those trying to accomplish a specific task. Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change...
...with all this emphasis on themes of change, the end product somehow seems stagnant throughout most of the evening. Bensussen uses Shakespeare’s lesser-known induction to the play as a sort of meta-theatrical framing device. This prelude to the show drops us into a typical bar atmosphere, complete with pretzels. A drunk stumbles in off the street, and the staff of the Wild Cat decides to play a prank on him, invoking the help of a drunken entourage who are forced to act out a play as punishment for not paying their...