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Dates: during 2000-2009
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...mass audience until his Borat became a surprise hit in 2006, earning more than $260 million at theaters worldwide on an $18 million budget. Yet Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers - and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect. (See pictures of Sacha Baron Cohen's outrageous Brüno promotions...

Author: /time Magazine | Title: Box-Office Weekend: Brüno a One-Day Wonder? | 7/13/2009 | See Source »

...Baron Cohen, whose first job after graduating from Cambridge University was as a fashion model, deserves credit for pushing further than he did in Borat. He's beyond brazen in his forced marriage of suicide raids on homophobes and the cartoon mockery of rural Southerners - sort of al-Qaeda and Al Capp. But he and Universal (which paid a hefty $42.5 million for rights to the movie and launched a worldwide marketing campaign that brought the pre-release tab to about $100 million) had two hints that things could go wrong. One was the death of Michael Jackson, which spurred...

Author: /time Magazine | Title: Box-Office Weekend: Brüno a One-Day Wonder? | 7/13/2009 | See Source »

...this sort of thing is not uncommon; I'd guess 20% to 30% of my patients are into some type of supplements or "nutriceuticals." But Jerry stands out. He's a conservative, older guy from that generation of men who were most definitely not "in touch with" their bodies. He's practical, worldly, wise and skeptical. He's not interested in any other remedies or practices. (Monogamy in the supplement world is a true rarity, and it commands respect there too.) He has, in fact, gotten so many friends and acquaintances to use the stuff that it's sold...

Author: /time Magazine | Title: Can Turmeric Relieve Pain? One Doctor's Opinion | 7/13/2009 | See Source »

...pizza and has a mustard-curry taste. Seems to help with pain. People I know, it turns out, are already taking the stuff. Same proud, confident, happy reaction to my using it as Jerry's. And it's all over the Internet. It's fun being on this sort of team for a change. Devotees of the magic spice are a bit like those of the holy herb - a cozy klatch of believers with a strong "us vs. them" perception of the world. Fairly logical, not too rigorous scientifically, very empathetic. Does turmeric really work? Or am I just resonating...

Author: /time Magazine | Title: Can Turmeric Relieve Pain? One Doctor's Opinion | 7/13/2009 | See Source »

Visitors to London's British Museum this summer may feel they've stepped into some sort of parallel world. Mango and banyan trees are growing in front of the building's imposing gray columns, while lotus flowers bob in a pond under drizzling London rain. The foreign flora - provided by the Royal Botanical Gardens at Kew - makes up the "India Landscape," part of the British Museum's "Indian Summer," a five-month celebration of Indian culture. The exhibition's centerpiece is "Garden and Cosmos," a collection of 54 bold 17th and 19th century paintings from the courts of Jodhpur...

Author: /time Magazine | Title: Divine Tradition from Rajasthan | 7/13/2009 | See Source »

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