Word: sosta
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Twin Motors. In selling its product to Italians-and thus providing a refreshing example of how to do business abroad- Coca-Cola has given U.S. methods a Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
...Ostruga, Yugoslavia, three English tourists from Chelmsford, Essex, impulsively bought brides in the marriage market, married them in the local Orthodox Church. Sosta Stankovich, matchmaker, craftily charged them tourist prices. Prettiest bride. Miliza Radosavlgevich, went for $400. Ordinary price for an Ostruga bride...
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