Word: soto
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Dates: during 1920-1929
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Chrysler Corp. (Four years old in June; third largest in autos. In June, E. F. Hutton and Waddill Catchings joined the directorate. Plymouth and De Soto cars account for 40% of corporation's sales. First half sales approximately $228,000,000.) Net income, first half...
Early in August, Mr. Chrysler brought out another new car, called the De Soto. Many a man was a little confused for the moment as to whether the De Soto and the Plymouth were new makes by Chrysler or new Chrysler models. But the Chrysler models-"65," "75" and "Imperial 80"-continued to be advertised distinct from De Soto and Plymouth...
...Soto...
...Chief Chrysler has many an able assistant. Among them: Financial Vice President B. E. Hutchinson; Sales Vice President (and President of De Soto) J. E. Fields: Manufacturing Vice President K. T. Keller. These and others Mr. Chrysler has publicly thanked for their share in developing Chrysler Motors...
...Soto Graham-Paige Stutz...