Word: soto
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Dates: during 1930-1939
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...Eleven reporters traveled with the team. On a rainy day, one paper ran a four-column picture of Schoolboy Rowe glancing out of the window. Season's attendance at Navin Field has been over 1,000,000 this year, more than twice that of 1933. In the De Soto factory, radios were tuned in on the Tigers' games every afternoon for inspiration...
...Soto...
...past, the De Soto is the Chrysler's little brother, appearing in both Airflow and Airstream form. With the exception of smaller size, less horse-power, a slightly rounded hood, and no change in transmission, it is much the same as its big brother...
...Soto was an even bigger Chrysler headache in 1934, for all models were Airflow. And De Soto's sales dropped from 20,000 in 1933 to about 11,000 last year. From an engineering standpoint the car was a triumph but people were suspicious of an automobile which looked the same from both ends. This year De Soto also has an Airstream in addition to a modified Airflow...
...shining stars adorn the family diadem of Walter P. Chrysler. Son-in-law Byron Cecil Foy, who married Mr. Chrysler's eldest daughter Thelma, is, at 40, president of Chrysler-owned De Soto Motor Corp., famed sponsor of its airflow models. Son-in-law Edgar William Garbisch, 32, a burly West Point footballer who married Mr. Chrysler's second daughter Bernice, went to work for J. Stirling Getchell, Inc., Manhattan advertising agency which handles most Chrysler advertising, startled himself and friends by bagging the huge Socony-Vacuum account. Last week Motormaker Chrysler's chunky, art-loving son Walter...