Word: soto
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Dates: during 1930-1939
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...riffraff of the entire mid-Mississippi Valley in one grand, rip-snorting jubilee-the fourth annual Cotton Carnival.* Richmond, Atlanta and New Orleans had had their days, would have them again. But last week was Memphis's and on her was every eye in Dixie. Memphis, where De Soto built his river barges 79 years before anybody heard of Plymouth Rock. Memphis, the town that Andrew Jackson could have named after himself, but decided to stamp with the Greek derivation of an Egyptian word that meant "good abode." Memphis, where in 1865 1,450 Union prisoners were blown...
...minute, strikers voted down the agreement. Meantime the Board had shuttled back to Detroit where trouble had brewed during its absence. A strike for a general wage increase in the plants of Motor Products Corp. (maker of windshield frames, instrument panels, window reveals et al. for Chrysler, Dodge, De Soto, Plymouth, Hudson, Ford) had put 5,600 men out of work. The Wolman Board proposed a settlement. The strikers promptly rejected it, tore up the proposed peace terms. Short of parts, Hudson Motors shut down, temporarily threw 18,000 men out of work, was able finally to open shop again...
...under, in & out of each & every exhibit. Studebaker had golden girls and a golden queen who chanted: "Take a magic key and win a Studebaker-given away every day." On the first day the Studebaker queen was panic-stricken when her royal robes became unhooked in the back. De Soto put on a marionet shew, depicting the history of transportation since the birth of Hernando De Soto, Spanish explorer. Hudson's Terraplane offered spectators playlets including one involving an ingenue, her weary mother, a Terraplane salesman and a policeman with the loudest voice at the Show. Two girls...
Hupmobile approached the egg-shape of pure aerodynamics more closely than any other make at the show except Chrysler and De Soto. But its broad front and smooth taper to the rear was achieved without scrapping all points of traditional design...
...cars, the standard traditional type, the semi-streamline, and the streamline which is the gamble of Chrysler & Foy. Chrysler is not taking this gamble with his big volume makes Plymouth and Dodge, for the results of a failure with them would be too costly. But even with De Soto it is a big enough risk, involving millions in new tools and dies aside from the possible loss of sales. But it is not all gamble: rather it is an attempt to rationalize a device that was born a generation ago as a buggy with an engine under it. Later...