Word: soto
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Dates: during 1940-1949
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With its low-slung, "step-down" car, Hudson Motor Car Co. had been competing with Buick, Oldsmobile and De Soto. This week, Hudson unveiled a smaller, cheaper car to compete with Pontiac and Dodge. The new Pacemaker looks like current Hudsons, but has a shorter wheelbase (119 in. v. the Super-Six's 124), a shorter hood, smaller engine (112 h.p., six-cylinder), and a lower ($240 to $265) price. It ranges from $1,675 f.o.b. Detroit for the three-passenger coupé to $1,795 for the four-door sedan...
...prized Peabody Award as the best comedian on the air. This week he worked another one. After Variety had reported that giveaways are giving way to "entertainment without the gimmicks," Groucho sold his radio giveaway, You Bet Your Life (Wed. 9 p.m. E.S.T., CBS), to a new sponsor (De Soto) for five years starting...
Chrysler planned to display the De Soto this week, the Chrysler next week, and the Plymouth the week after. All resembled the Dodge in general body lines. Chrysler was plugging the theme that its cars were more comfortable, and easier to handle. They were, according to the pros pectus: "Lower outside, higher inside-shorter outside, longer inside-narrower outside, wider inside...
...woman at the door would not take no for an answer. She must see Rosita González de Claro, younger daughter of Chile's President Gabriel González Videla. Finally, the servants let her in. "Señora Rosita," gasped Carmen Rosa Soto de Varas, wife of an Infantry School noncom, "I couldn't get an interview with your father ... Go right away and tell him the military want to overthrow him. I know it because my husband is one of them. He told me the whole thing...
...mortgaged his house in Detroit s fashionable Grosse Pointe suburb to raise funds, and did his campaigning by driving around the state with his wife Nancy, in a beat-up old De Soto convertible. He benefited by Michigan labor's determined espousal of the Democratic cause, but never managed to draw a crowd bigger than 350 people. Last week as the votes came in, Soapy Williams seemed fully as surprised as Kim Sigler...