Word: soto
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Dates: during 1950-1959
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...Medium-Price Class. Oldsmobile 88, 19.2377; De Soto Firedome, 18.9471; Edsel Pacer, 19.2518; Pontiac Super Chief, 18.8017; Edsel Pacer, 19.0052; Mercury Montclair, 18.1621; Buick Special. 16.9445; Dodge Custom Royal 500, 17.8137; Dodge Custom Royal 500, 17.5490; Studebaker President...
...They sold 454 cars and trucks in nine days-almost twice as much as in the preceding three weeks. Akron dealers raffled off $100 a day among people who took trial drives in new cars, boosted sales by more than 50%. Philadelphia De Soto Dealer Harold B. Robinson promised buyers that they could postpone installment payments if laid off because of the recession. Result: Robinson's sales rose...
...current recession may well be the middle-priced automobile. For years it not only provided transportation for the middle class but was a firm steppingstone on the stratified pyramid of personal material progress. From a Ford, Chevrolet or Plymouth, the buyer progressed to a Pontiac, Buick, De Soto or Oldsmobile, all the while hoping for, and perhaps eventually achieving, a Chrysler, Lincoln or Cadillac...
...their production decline this year has been phenomenal. Middle-priced car production so far in 1958 is down 51% from the same period last year, far more than other sections of the industry. Production of Oldsmobile has dropped 44%; Buick, which was once in third place, 40%; De Soto 77%; Mercury 64%; Pontiac 31%; Dodge 70%. Ford's middle-priced Edsel, brought onto the market last year, is a flop...
Chrysler Corp.'s heavy stock of 1957 models cut into its 1958 sales (although the industry as a whole had whittled '57 stocks to a manageable 240,000). Plymouth sales were just fair, Dodge and De-Soto slow, but Chrysler and Imperial were up. Percentagewise, best gains were made by American Motors. Sales of its Rambler in November's first 20 days climbed...