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Word: soto (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...slogan-"Suddenly it's 1960" still holds for 1958. But all Chrysler cars have modified grilles, trim and taillights, a new bubble windshield that increases visibility, and new engines with higher horsepower: up to 315 h.p. for Plymouth, 333 h.p. for Dodge, 355 h.p. for De Soto, 390 h.p. for Chrysler and Imperial...

Author: /time Magazine | Title: AUTOS: The Cellini of Chrome | 11/4/1957 | See Source »

...domain, e.g., Rheingold Beer's current use of the Banana Boat Song. The sponsor may also buy commercial rights to hit melodies. The fees run into thousands of dollars in the case of composers such as Cole Porter, who leased his It's De-Lovely to De Soto. At first, songwriters resisted this practice, but now many of them welcome it. They not only share the fees with their publishers, but they get regular ASCAP...

Author: /time Magazine | Title: Television: The Jingle Jangle | 5/6/1957 | See Source »

Alsbury was followed by his brother George, 20, who drove a Chrysler Saratoga to second place in the fun and first place in the upper medium-price class, with an average of 56.7267 t.m.p.g. Third place in the sweepstakes went to a De Soto Firedome, which finished second in the upper-medium class at 56.4464 t.m.p.g. A Dodge Coronet 500 took first place in the low.medium-price class with 55.8920 t.m.p.g., and a Plymouth Belvedere won first place in the low-price field with 52.6211 t.m.p.g. But in straight mileage, regardless of weight, a Ford Fairlane showed the best performance...

Author: /time Magazine | Title: AUTOS: Clean Sweep for Chrysler | 4/29/1957 | See Source »

...mile with 130.058 m.p.h., was third in acceleration (85.006 m.p.h.) behind the Chrysler and a 335-h.p. Mercury (85.511 m.p.h.). An Oldsmobile 98 (312 h.p., 371 cu. in.) lumbered along in tenth place at 127.074 m.p.h. In acceleration it was 14th, behind Chrysler, Mercury. Ford, Dodge and Buick. De Soto and Cadillac were also Class Seven duds...

Author: /time Magazine | Title: Sport: Carfair | 2/25/1957 | See Source »

...Judge. In his story of Cortés, Pizarro and the other conquistadors-Balboa, Coronado, Ponce de Leon, De Soto-Author Descola gives not only gaudy melodrama but also psychological insights, which make the figures on this great tapestry emerge as living men. In the end it was the Dominican, Las Casas, the "Apostle of the Indies," who judged the conquistador's pride. A conquistador himself before he entered his order, he served as a bishop in Mexico and bitterly fought against Spanish officials for the abolition of slavery; history has vindicated his demand that the conquered has equal...

Author: /time Magazine | Title: Books: Old New World | 1/14/1957 | See Source »

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