Word: soto
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...Soto to Tittiwee. Beale Street was a midway of dives, "conjure" doctors, fortune tellers, pawnshops and gambling joints. Colorful riverboat characters jostled streetwalkers, dope peddlers and bug-eyed farm kids who filled it from the De Soto dock* (on the Wolf River just before it joins the Mississippi) to the other end at East Street, a mile away. On Saturday nights the clatter of ragtime music mingled with the wail of ambulances. Its leading citizens have been as bizarre as Beale Street itself: "River George," a giant roustabout of bloody fame; "Tittiwee" and "Black Slick," both pimps; "Treetop Tall...
...Named for Hernando De Soto, who first looked on the Mississippi River from a nearby bluff...
...mechanical changes are just as big. Chrysler, which already leads in power with its 235-h.p. V8, will boost it to 260 h.p. or better. De Soto (170 h.p.) and Dodge (150 h.p.) V-8s will also boost their horsepower. Plymouth, which poked along for years with a straight six-cylinder engine, will add a brand-new 150 h.p. V8. All cars will have new suspension systems, wider rear springs for more comfortable riding. Every line will now offer the full range of power equipment-power steering, power brakes, electric window lifts, power seats...
TIME was when the nations of Europe, overflowing with vitality, sent men, money and ideas cascading to the ends of the earth. The flags of their empires were planted in every continent by warriors like Cortes and Clive, sailors like Columbus and Cook, explorers like Champlain and De Soto, by missionaries and by fugitives from religious persecution, by traders like the East India Company and Hudson's Bay Company. Modern imperialism reached its height in Europe's golden 19th century, when Kipling wrote The White Man's Burden and Empire-Builder Cecil Rhodes laid his hand...
CHRYSLER, which has not done well so far in 1954, will bring out a completely redesigned line in September. Chrysler, De Soto, Plymouth and Dodge will get new bodies. Dodge and Plymouth will be lower, sleeker, and Plymouth will probably replace its 100-h.p., six-cylinder engine with a more powerful V8. To modernize its plants and expand, Chrysler borrowed $250,000,000 from Prudential Insurance Co., payable in 100 years...