Word: soto
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...flow to check up on botched work, missing parts. Harassed Dodge bosses were up against a new flowering of an old technique-the slowdown. After Dodge fired 64 union sloths, then refused to reinstate them, every second unit slid untouched past key workers. Union girls refused to touch De Soto arm rests on a parts assembly line-because, said the management, girls further up the line had not paid union dues. By management orders, Dodge shut down. At week's end, all Chrysler Corp. plants in the Detroit area were closed or closing. Idle...
...American Hernando de Soto Exposition at Tampa he said, for the benefit of national neighbors to the south: "We purpose to heed the ancient Scriptural admonition not to move our neighbor's landmarks, not to encroach on his metes and bounds...
...sales, as in 1936 and 1937, Chevrolet led the pack, hotly pressed by Ford, with Plymouth third. But stable for stable, the Ford, Lincoln-Zephyr combination ran third, the Chrysler line (Plymouth, De Soto, Dodge and Chrysler) second and General Motors (Chevrolet, Pontiac. Buick, Oldsmobile. LaSalle and Cadillac) far out in front. For 1939, Henry Ford has two major bids for a return to the day when flivvers led the field: 1) a new car, the Mercury, to tap the middle-price field; 2) installation, at last, of hydraulic brakes in all models. Only other newcomer in the field...
...Soto. In twelve models in two series, DeLuxe ($970) and Custom ($1,023), it frankly resembles the Chrysler. The motor precision is accurate to only 3/1,000,000 in. Extra: overdrive...
Plymouth, Chrysler's popular-price car, looks like Chrysler, De Soto and Dodge, has a 114 in. wheelbase, longest any Plymouth ever had. Its five Roadkings ($740), eight DeLuxes ($805), all turn up 82 h.p. Catchiest number showing is the convertible coupé, with a top that slides magically into place or back at the twist of a dashboard knob. Secret: intake vacuum power...