Word: soule
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Dates: during 2000-2009
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With membership falling by 250,000 in just five years, the Scouts have done a lot of soul searching. The group hired a management consultant and marketing team and laid out a "core business strategy" to make its programs "more purposeful," as one executive put it. Although November is cookie month - your doorbell may be ringing - the Scouts don't want to be known for cookies and camping anymore. Instead, executives use phrases like "outcomes-based," "pathways," "gap teams," "fading brand image" and "market share" to describe the new approach. (See pictures of pioneering women in space.) (See pictures...
...part of their soul-searching, the Girl Scouts found that girls were so bombarded with after-school sports, lessons and high-octane homework that neither they nor their parents found Girl Scouts compelling enough to keep on the calendar. "It was a brutal truth we had to confront," says Cathy Tisdale, the Girl Scouts national vice president for "mission to market." So they set out to become the "premiere leadership organization for girls." Troops and badges will still exist - but girls can also choose to take "journeys" instead, opting, for instance, to make a six-week foray into the community...
...able person in China were to contribute one renminbi (about 15 cents) once a month, then an enormous reserve could be built up for the relief of deserving causes (and thus create "one big family," to use One Foundation - speak). Although large corporate endowments are solicited and obtained, the soul of the enterprise really does lie in spare change. Ordinary Chinese donate by patronizing one of many businesses that Li has signed up - by dining at the South Beauty restaurant chain, for example (one renminbi off the bill goes to the foundation), or by using their China Merchants Bank credit...
...satisfaction of another sort to have movies that appeal to the deepest, dreamiest parts of a tyro moviegoer's soul. In the pre-Thanksgiving lull, parents can take their young'uns to Bolt, drop their 10-to-14-year-olds off at Twilight, and the whole family will have survived the weekend. All it takes is a handsome vampire's bite and a cute dog's bark...
...most phonetically unfriendly House. The announcement, although not entirely unexpected, was met with a wave of nostalgia from students close to the couple, who noted the McCarthys’ diverse talents and knack for the House mastership. “They’re the heart and soul of Pfoho,” said Pforzheimer HoCo co-Chair Elizabeth B. Hadaway ’09. “They have always been incredibly supportive of every student endeavor.” The McCarthys, who have served as masters for 13 years, say they are stepping down to pursue personal...