Word: soumerai
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...Soumerai said that even if direct advertising raises patient awareness, there have been no behavior changes in the drugs physicians prescribe...
...Soumerai said that the FDA is looking into further regulation of direct advertising as a potential way to reduce the cost of prescription drugs...
...Soumerai added that several drug company executives have e-mailed him following the publication of his study admitting that they also think that the research supporting the effectiveness of DTCA is “extraordinarily weak or nonexistent...
...COSTS OF ADVERTISING Because the research indicates that billions of dollars are wasted on crafting drug advertisements, Soumerai suggested that the cost of producing these advertisements translates into higher drug costs...
...Sept. 11 story, "HMS Study Finds No Influence from Direct Drug Ads," misstated the roles of the two authors of the study in question. Harvard Medical School professor Stephen B. Soumerai was the co-author, not the principal investigator. The study was in fact the doctoral dissertation of Michael R. Law, who was the paper's primary author. The error was a result of erroneous information provided by the Medical School's communications office...