Word: soumerai
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Dates: during 2000-2009
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...JUST SAYING NO Although the study may now undercut the arguments of DTCA opponents who have long claimed that direct advertising leads to drug misuse by impressionable patients—as prescriptions remain unaffected by the advertisements, both Soumerai and Law said that the costly practice should be banned...
...While proponents argue that direct advertising is purported to increase consumer awareness of potential health problems, Soumerai said that as it is a form of advertising, it is difficult to determine to what extent such advertisements are “appropriate...
...might not work so well,” Soumerai said, listing what he felt were the three main problems of direct advertising. “It potentially wastes billions of dollars, and—the biggest problem of all—it wastes physicians’ time...
...Soumerai said that many patients come into the doctor’s office asking about drugs they have seen advertised on television and that 15 minutes of a typical primary care visit are spent discussing a drug that the physicians do not end up prescribing...
...It’s remarkable that this study says that [physicians] are not just caving in to patient demand,” Soumerai said...