Word: soumerai
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Proponents of such advertising point to studies that imply a correlation between ads and increased sales, but Medical School professor Stephen B. Soumerai, who is the principal investigator of the study, said that the conclusions were based on “scant data.” [CORRECTION BELOW...
...conducting their research, Soumerai and his colleagues were confronted with the problem of finding two comparable groups, one exposed to pharmaceutical advertising and the other free from such influence...
...Soumerai and Law focused on three drugs—Enbrel, Nasonex, and Zelnorm—all of which had been on the market for at least one year before the advertisements started popping up on television. The researchers then analyzed prescription statistics of these drugs from a five-year period using information from IMS Health Canada, a health information company that compiles data from about 2,700 Canadian pharmacies...
...basic message from what we see from these three drugs,” Soumerai said, “is that the major campaigns that cost hundreds of millions of dollars had very unimpressive effects on physicians prescribing these products...