Word: sound
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Dates: during 1950-1959
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During World War II, he was Research Associate of the Underwater Sound Laboratory at the University, working on methods of combating submarines. He continued this work as Professor of Engineering Research and Assistant Director of the Ordnance Research Laboratory at Pennsylvania State University...
...introduction of lectureships for artists and the presence of artists in residence, another suggestion made by the Overseers, was acclaimed nationally as a sound idea. This would not only enrich Harvard's art program but would inaugurate a valuable attitude toward the artist, viewing him as an articulate intellectual rather than an artisan in his own ivory tower...
...purpose is to condition customers-recalling Pavlov's dogs which salivated at the sound of the dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry...
Speedy Stories. Another large-sized little person (5 ft. 7 in., 160 lbs.), silver-haired Jim Bishop, 49, talks in terse, side-of-the-mouth sentences that often sound as if he read Hemingway before writing, also brings to his craft an Irish eye for sentiment and a memory for "all the important little tiles of fact on every story of consequence." He is a tenacious reporter, with a disarming manner and a glib way of dramatizing. Bishop on Bishop: "I'm a reporter. A pretty good one. A pro. If my work is memorable, it's because...
Died. James Monroe Mathes, 68, pioneer (1923) radio advertiser (National Carbon Co.'s Eveready Hour) who sparked the first network-sponsored, sound-effects, man-in-the-street program, in 1933 launched his own agency (J. M. Mathes, Inc.); of a heart attack; in Greenwich, Conn...