Word: sound
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Dates: during 1990-1999
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...business famous for stale popcorn, rickety seats and sticky floors, first-class cinemas may sound like a bad joke. But with a surfeit of mammoth megaplexes filling cities and suburbs, theater owners seem willing to try anything to make their marquees stand apart from the crowd. General Cinema is teaming up with Robert Redford to launch a Sundance chain of art houses...
...modern megaplex doesn't come cheap. Even though it tends to attract more patrons willing to shell out for those $6 bags of popcorn, each snazzy new location, complete with stadium seating (for unobstructed views) and ear-shattering digital sound, costs in the range of $15 million to $25 million. Moreover, theaters still retain only 50% of ticket revenues, handing the rest over to the studios and relying on concessions for the big bucks. Add to that the fiscal drain of shutting down "older" multiplexes (relics around for a decade), and it's no wonder that the bottom lines...
...very concept of intelligence is slippery. It involves many qualities--some of them elusive, like creativity, others more clear-cut like the ability to solve problems. "This is a very important study," says Eric Kandel, of the Howard Hughes Medical Institute at Columbia University, but he goes on to sound a polite note of caution. "Intelligence involves many genes, many features," he adds. "There are many things that go into...
These are just some of the major divisions. Within the category of implicit (a.k.a. nondeclarative) memory, for example, lie the subcategories of associative memory--the phenomenon that famously led Pavlov's dogs to salivate at the sound of a bell, which they had learned to associate with food--and of habituation, in which we unconsciously file away unchanging features of the environment so we can pay closer attention to what's new and different upon encountering a new experience...
What seems to be a single memory is actually a complex construction. Think of a hammer, and your brain hurriedly retrieves the tool's name, its appearance, its function, its heft and the sound of its clang, each extracted from a different region of the brain. Fail to connect a person's name with his or her face, and you experience the breakdown of that assembly process that many of us begin to experience in our 20s--and that becomes downright worrisome when we reach...