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...carbon-emission ratings are destined to be part of our car-buying futures. Now it's up to ad agencies to make these new performance metrics sound sexy...

Author: /time Magazine | Title: The Volt's 230 M.P.G.: Is M.P.G. Still Relevant? | 8/14/2009 | See Source »

...That should suffice, for anyone whose memory contained chips of Paul's amazing facility with a sound he invented and perfected. As he told Stephen K. Peeples in the 60-page booklet that comes with the four-CD set Les Paul: The Legend and the Legacy (on the Gold Rush label), "That big, fat, round, ballsy sound with the bright high-end is the Les Paul sound. Nobody else has it." And if that's not enough, he was the original do-it-all recording mastermind: a producer-arranger-performer who carried his recording studio with him, courtesy...

Author: /time Magazine | Title: Death of the Guitar Man: Les Paul (1915-2009) | 8/13/2009 | See Source »

...died today at 94 in White Plains, N.Y., was no mere antique hitmaker to the rock generations that both learned from him and put his kind of music out of business. He was an inventor and an inspiration. He pioneered recording on tape, creating dozens of layers of sound with an early reel-to-reel tape machine. He designed (though he did not construct) one of the first synthesizers. He devised the first eight-track tape recording system, which would not become generally accepted until 15 years later, when the Beatles made their White Album. And he invented the Gibson...

Author: /time Magazine | Title: Death of the Guitar Man: Les Paul (1915-2009) | 8/13/2009 | See Source »

...Crosby gave him one of the first Ampex tape recorders. It helped stoke in Paul the familiar dream of a trailblazing artist: to put on wax the music in his head. What emerged, in 1948, with the two-sided hit "Lover" and "Brazil," was something he called the New Sound. It comprised several tracks of brisk, intricate guitar work meticulously laid on top of one another; if he made a mistake with the final track, he had to start over again. The New Sound, which he refined in a later home studio in Mahwah, N.J., amounted...

Author: /time Magazine | Title: Death of the Guitar Man: Les Paul (1915-2009) | 8/13/2009 | See Source »

...sell the sound to a mass audience, the one man needed one woman: a vocalist. Gene Autry recommended a singer who had worked with him, Colleen Summers. Paul and Summers were lovers from 1946, though they didn't marry until the end of 1949, back in Milwaukee. (Paul got his blood test from the father of Steve Miller, the blues-guitar man.) Summers was with Paul when their car crashed and he broke his back, both collarbones, six ribs and his nose. His right arm and elbow were crushed. Doctors suggested it be amputated, but he said no, so they...

Author: /time Magazine | Title: Death of the Guitar Man: Les Paul (1915-2009) | 8/13/2009 | See Source »

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