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With his mellifluous voice and unmistakable cadence, William Shatner could make reciting the ingredients on a cereal box sound philosophical - or at least as if he thought they were. From his 1978 spoken-word rendition of Elton John's "Rocket Man" to his latest lyrical spoof of Sarah Palin's farewell speech on The Tonight Show, Shatner has proven himself to be the reigning master of self-mockery. TIME spoke with the Emmy Award-winning Star Trek icon turned Priceline pitchman about his off-camera relationship with Conan O'Brien, buying dinner for J.J. Abrams and why, when it comes...

Author: /time Magazine | Title: William Shatner | 8/10/2009 | See Source »

...conventional wisdom that exercise is essential for shedding pounds is actually fairly new. As recently as the 1960s, doctors routinely advised against rigorous exercise, particularly for older adults who could injure themselves. Today doctors encourage even their oldest patients to exercise, which is sound advice for many reasons: People who regularly exercise are at significantly lower risk for all manner of diseases - those of the heart in particular. They less often develop cancer, diabetes and many other illnesses. But the past few years of obesity research show that the role of exercise in weight loss has been wildly overstated. (Read...

Author: /time Magazine | Title: Why Exercise Won't Make You Thin | 8/9/2009 | See Source »

...premiums on the basis of age only by a factor of two, meaning insurers would be allowed to charge older enrollees premiums that are twice as high as those for younger ones. (In the health-policy world, this is known as a 2-to-1 age rating.) That may sound like a huge concession to private insurers, but they insist it would lead to only one of two scenarios: financial ruin for private insurers or exorbitantly high premiums rates for young Americans...

Author: /time Magazine | Title: What Insurers Are Trying to Get Out of Health Reform | 8/6/2009 | See Source »

...want to feel encouraged about our economic near future - not this damned decade but the teens - go talk to some venture capitalists. They aren't quite giddy (after the '80s, '90s and '00s, beware all giddiness), but they do sound optimistic about an imminent tide of innovations in information technology, energy and transportation. Recall, please, the national mood in the 1970s: after the 1960s party, we found ourselves in a slough of despond, with an oil crisis, a terrible recession, declining productivity, a kind of Weimarish embrace of cultural decadence, national malaise. And yet at that very dispirited moment, Federal...

Author: /time Magazine | Title: The Coming New New Economy | 8/4/2009 | See Source »

...logic for sending additional British troops to Afghanistan irresistible, according to Paul Cornish, head of the International Security Program at the London-based think tank Chatham House. Eventually, however, the British public will demand that politicians articulate an endgame. "Britain will commit additional troops because there's such a sound logic to it militarily," says Cornish. "But I can't see how we can plan to be there for the next two or three decades. I just don't see how that's possible, both politically and militarily...

Author: /time Magazine | Title: Britain's Soul-Searching Over Its Role in Afghanistan | 8/3/2009 | See Source »

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