Word: sound
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...make informed, moral decisions. Indeed, the American discourse on foreign policy has shown the costs of a focus on supposed morality at the expense of actual consequences. For example, the Bush administration’s refusal to negotiate regularly with the Iranian government, while grounded in a generally sound moral judgment of that government’s character, had the practical effect of allowing the Iranian nuclear program to progress substantially. Insofar as dispassionate factual analysis prevents this sort of moral indignation as policy, it is worth encouraging...
...common man that politicians are against them or that the political process is a farce. The difference today is that politicians no longer need to broaden their appeal beyond a committed, activist base. And they know more precisely than ever what the base wants. The soapbox, which became the sound bite, thanks to radio and television, has gone interactive. If you say it today, the audience will come to you. "There is an interactive element to this. I spend enough time online to figure out what people are thinking," explains Grayson. "I think what the Internet has done...
...theater," says South Carolina's James Clyburn, the House Democratic whip. "People have learned to speak in sound bites and look to generate headlines." That insight is key. The headlines are what matter most, not the substance. And in Congress today, the loudest carnival barker gets the crowds...
...daily sound bites, visit time.com/quotes
...That's one possible reason the man presented with the dating-service ad quickly moved past the woman's body and fixated on the text surrounding it. "Even in a case like that, the real information is still the strongest point," says Nielsen. Odd as it may sound, the way to grab people's attention online might be to simply level with them...