Word: sounding
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Dates: during 1940-1949
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Time was when any citizen who got tired of his radio could turn the thing off. But last week time was running out. A floodtide of sound-that-can't-be-turned-off was rising across...
...Washington, St. Louis, Cincinnati and a dozen other cities, buses and streetcars have been wired for sound. (Moaned a Washington bus rider: "Wasn't it Hitler who tried to drive the Austrian chancellor crazy by forcing him to listen to the radio?") In many places, including Philadelphia, Chicago, Pittsburgh and southern New England, grocery stores were blaring music and commercials. (Stanley Joseloff, president of Storecast Corp. of America, said happily: "It's radio plus. We get a 100% listening audience at the point of sale because everyone who's there has to hear...
...Theater has won a weekly audience estimated at 30 million. The devotees have heard 500 top Hollywood stars broadcasting skillfully warmed-over movie scenarios. For the anniversary, statisticians reckoned that it all added up to 650 shows, 39,120 pages of script, 14,344 musical cues and 68,460 sound effects (including an imitation of a peacock's cry* by the late George Arliss...
...drilled the 53 musicians from his NBC Symphony through two renearsals just as demandingly as if they were to play for royalty. Said one: "There's just something about Toscanini; he makes us sound better...
...again makes the person with the Hollywood conditioned eye-car very uncomfortable. But Van Slyck's music is as superior to the sheep-grazing and grand-entrance-of-the-U.S.-Cavalry background score as the Ivy picture's subtle photography is to the antiseptic reproduction of a Hollywood sound stage...