Word: sounding
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Dates: during 1960-1969
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...girls had to spell each other as they monitored a complete three-network "commercial day." Everywhere they went-to the office, to parties, and through all their household chores-they carried their stopwatches with them. One or the other of them was never far from the sight and sound of a TV set. "The hardest part was learning to 'tune in' the commercials after tuning them out for so many years," says Claire. "Now it's all I can do to miss the message even when I want...
...Perhaps this is the first episode of a new Viet Nam." On his birthday, June 14, 1967, he wrote: "I have reached thirty-nine, and inexorably the age is approaching that forces me to think of my future as a guerrilla fighter; however, for the time being I am sound...
...They are also apt to be better than the programs they interrupt. Commercials are the heavy tribute that the viewer must pay to the sponsor in exchange for often dubious pleasure. They are also an American art form. A minor art form, but the ultimate in mixed media: sight, sound and sell...
These audiences have been joined by the Pepsi generation, which sees but does not believe. Raised on the tube, these young people have heard and seen all the obvious plays on insecurity and are unimpressed by all the weaseling statements that sound impressive but mean nothing. Marshall McLuhan (who else?) has observed that future historians will find in advertising "the richest and most faithful daily reflections that any society ever made of its entire range of activities...
...Prestige Sound. The script is then delivered to a production group usually an independent agency. In the casting process, actors are chosen for the "authentic look," Jack Gilford, for instance, seems typecast as the conniving Cracker Jack addict, and Lou Jacobi looks every bit the beleaguered traveling salesman in a Hertz ad. Narrators Ed Herlihy for Kraft Foods and Alexander Scourby for Eastern Air Lines are prized for their ability to project "appetite appeal" and a "prestige sound." Just as important is the preparation of catchy music, which may even become a bestseller on the pop charts...