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...take Lunesta to get to sleep, Lyrica to battle aches and pains, Cymbalta when "depression hurts." And if the commercials seem more pervasive than ever, that's because they are. Drug makers spend nearly $5 billion a year to make sure you're hearing about their products - a sound investment considering that every $1,000 they spend translates to 24 new prescriptions, according to the House Commerce Committee. But as industry spending has soared, so has public scrutiny. Last week, at a day-long House subcommittee hearing, lawmakers pushed for tougher regulations, taking aim at seemingly deceptive ads by drug...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...those glorious long sentences are part of the explanation for the slow decay of Milton's reputation. He's not a poet for the sound-bite century. Consider the famous passage from Paradise Lost, describing Eve in Eden, which is one of the culminating exhibits in Smith's celebration of Milton. The 20-line sentence contains 20 proper names: Enna, Prosperin, Dis, Ceres, Daphne, Orontes, Castalian, Nyseian, Triton, Cham, Ammon, Lybian Jove, Amalthea, Bacchus, Rhea, Abassin, Amara, Ethiop, Nilus, Assyrian. How many people nowadays (even among the exceptionally well-educated readers of TIME) know what all those words mean...

Author: /time Magazine | Title: Milton and Shakespeare: Battle of the Bards | 5/15/2008 | See Source »

...they got foreign food from the sky," he said. Then, he whispered to me that Than Shwe's compound in Naypyidaw is now visible on Google Earth, in case I wanted to pass on a helpful tip to the U.S. Pacific Command. But as tempting as it might sound to a Burmese opposition figure to airdrop high-energy biscuits over refugee camps - or lob a missile at junta central in the new capital - military action would be a risky and costly proposition. The French Foreign Ministry quickly backtracked from Kouchner's original remarks...

Author: /time Magazine | Title: Saving Burma | 5/15/2008 | See Source »

...Obama may make it sound like just a random fashion choice, but there is a large swath of Americans who take symbols like the pledge of allegiance, the national anthem, and, yes, the flag in its many iterations very seriously. And, as former Clinton adviser Doug Schoen pointed out in an op-ed in the Wall Street Journal this week, these are people - mostly white working-class folk - whom Obama can ill afford to offend given his losses in Ohio, Pennsylvania and West Virginia...

Author: /time Magazine | Title: Obama's Flag Pin Flip-Flop? | 5/14/2008 | See Source »

...well as the psychiatric evaluations he received after his return from Vietnam. He has long maintained that he never suffered flashbacks or posttraumatic stress disorder, though he admitted in his memoir that "for a long time after coming home, I would tense up whenever I heard keys rattle," a sound made by his prison guards...

Author: /time Magazine | Title: How Healthy Is John McCain? | 5/14/2008 | See Source »

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