Word: soundingly
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Dates: during 1950-1959
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Other Worlds Other Sounds (Esquivel and His Orchestra; RCA Victor LP; Stereo). Mexico's mood master transmutes a gaggle of standards-Begin the Beguine, Night and Day, It Had to Be You-into something new and cunningly deranged with the aid of bongos and a conga drum and a chili-flavored beguine tempo. Stunningly opulent sound...
...Richardson in the doubles against Anderson and Neale Fraser. The U.S. pair promptly lost the first two sets, had to rally desperately to win the third 16-14. In the break before the fourth set, Pro Champion Pancho Gonzales rushed to the dressing room, gave Olmedo and Richardson some sound counsel. Eraser's return of service from the backhand court had been devastating. Gonzales advised the U.S. pair to go into tandem alignment; i.e., have the netman play on the same side of the court as the server, force Fraser to return service down the sideline. The U.S. team...
...Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests its eyes); "engineered circulation" (urging consumers to use what they have already bought); and "sound thinking" (the proper use of mood music during commercials). During the past month Joe Culligan's time salesmen have already chalked up more than $2,500,000 worth of business...
...made products. The work of such men as Henry Dreyfuss, Ward Bennett and Raymond Loewy in Manhattan and Eero Saarinen (who is both architect and designer) in Detroit has raised industrial design from a mechanical slough of vulgarity. For in the early years of mass production, the sound design of artisans gave way to the cheaply pretentious. The craftsmanlike simplicity of early American furniture was displaced by curlicues and overstuffing, and bathtubs took on lion feet in a move to look ancient...
...their most popular saints, notably St. George and St. Sebastian. After painstaking studies of prestidigitation and stage music, Rio's Marist Brothers put on a series of public shows during the past year to duplicate the tricks by which the spiritist babalaôs hoodwink the gullible. Such sound showmanship has had some success...