Word: soundingly
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...Indeed, says Treasure, without some outside help, retailers often misjudge their own customers. In 2005, for example, the Sound Agency swapped nursery rhymes and kiddie pop for relaxed classical music at a chain of British toy shops. The toy chain thought its stores were for kids, says Treasure, and forgot that the spending power belonged to parents who didn't want to be bombarded with Baa Baa Black Sheep. With the new music in place, he claims, sales jumped...
...Treasure, who was a drummer in '70s and '80s postpunk bands the Transmitters and Missing Presumed Dead, may seem an unlikely figure to attune companies to the subtleties of sound. But his three-year-old, four-man firm has appeared at a time when businesses are waking up to the full possibilities of all the senses. Two years ago, Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying...
...putting Congress in charge of your bank account. It is the business of the Federal Government to protect its citizens from dangerous imports. Unfortunately, the current Federal Government will look the other way as citizens die from dangerous products if the Chinese government buys more American stuff. Does that sound like a good trade...
...prospect of 100,000 troops doing all of that in the middle of sectarian fighting, and under continued attack from suicide bombers, doesn't sound much like what most Americans would imagine as the end of the war in Iraq. True, it would mean removing the combat forces that go head-to-head with insurgents on the ground because they are patrolling to provide security - a responsibility that would pass to Iraqi forces, such as they are. That, in turn, would mean a drop in casualties. But short of the outbreak of peace in Iraq - not likely - White House planners...
...same time, small-scale mutinies within evangelical circles provided yet more evidence that some traditional religious allegiances no longer held. The conservative evangelical Alabama state chairman of the Christian Coalition doesn't sound like a natural ally for Democrats, but Randy Brinson is as politically ecumenical as he is religiously devout. A professional gastroenterologist and amateur music buff, he was inspired during the most recent presidential campaign to mirror the Rock the Vote campaign by founding Redeem the Vote, which used Christian radio and music festivals to reach out to and register young people of faith...