Word: soundingly
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...coffee bar in London's Soho district, he's forced to raise his voice to list the noises bouncing around the café: the rumble of an espresso machine, the hum of a chiller cabinet, and the tinny tones of Michael Jackson through shoddy speakers. To Treasure, it sounds like money slipping away. "The soundscape is brutal," he says. "You're not likely to stick around here for a second cup." As head of the Sound Agency, a consultancy in London, Treasure wants companies to tune into the realization that making the wrong noise can hurt business. "Sound changes moods...
...long been known that sound can alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes...
...different at the beginning, in 1983, when a political ingenue met a tall, handsome Labour-supporting journalist. "Tony was wearing this absolutely terrible beige suit," Campbell says. "I introduced myself and he was just magnetic. This will sound ridiculous, but within a minute we were talking about what Labour needed...
...failed, explosions and gunfire thundered through the capital as Pakistani special forces launched Operation Silence, intended to be the military's final charge in the eight-day standoff between the government and radical students and clergy holed up inside the mosque complex. For more than 13 hours, the sound of fierce fighting has rattled the leafy neighborhood in the center of the capital. Security forces report that the militants are responding with RPGs, machine gun fire and petrol bombs. The seminary complex, which includes a women's religious school, has been booby-trapped with landmines, and militants were shooting from...
...raised to believe that there is some intrinsic value in seeing authority figures who look and sound like oneself,” she wrote in one entry, “and to believe that intangible manifestations of sexism (or racism) are still pernicious and ‘can be blamed,’ so to speak, for discrepancies in performance...