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...central to the political genius of a man who started off as a crooner on a cruise line, and who christened his party Forza Italia after a national football chant. He's anything but gray. "When [former Prime Minister Romano] Prodi was on TV, I had to turn the sound way up," snorts one middle-aged Berlusconi supporter. "Prodi speaks like a priest." Ask an Italian what they think of their current leader, and chances are they'll chuckle - but most go on to say they voted for him. For many of his countrymen, Berlusconi's appetites are central...

Author: /time Magazine | Title: How Silvio Berlusconi Uses Women on TV | 11/30/2009 | See Source »

...Dusk is a personal alarm for women that's flying off the shelves of leading U.K. retailers and will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...past 10,000 will inevitably give way to a crash that will drag prices well below the level of early March. He believes this because theories of market behavior put to paper by a guy who died in 1948 tell him so. Yet he makes it all sound perfectly plausible...

Author: /time Magazine | Title: Riding the Waves of Irrational Behavior | 11/30/2009 | See Source »

...this, the company needed money and had to prove to investors that offering free games on Facebook was a sound proposition. Zynga attracted $39 million in start-up money and got a second wave of $15 million this month. Ads and virtual goods bring in most of the revenue. But because people who play free games on the Internet like the free part, Zynga needed a third income stream--product come...

Author: /time Magazine | Title: Troubling Rise of Facebook's Top Game Company | 11/30/2009 | See Source »

...such as burglary, robbery and theft. So far this year, the Christian Security Network has tracked more than 1,000 crimes against churches, including 40 violent incidents, 86 arsons and more than 700 property crimes, resulting in more than $25 million in losses. (Even modest congregations tend to have sound systems, televisions and computers that are relatively unsecured...

Author: /time Magazine | Title: For Churches, Beefed-Up Security Is a Mixed Blessing | 11/30/2009 | See Source »

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