Word: soundness
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Dates: during 2000-2009
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...remember where you put your keys? Here's a tip for you: record the sound of your jingling keys and put it into your iPod. Then get someone to play it to you at night, while you are deep asleep. Chances are it'll help you remember...
...correct location of 50 images on a computer monitor. The images were shown one at a time, arranged in a random place on the screen - a cat appeared on the bottom left, a gong on the top right and so forth. Each object was shown with a related sound - so subjects heard a meow with the picture of a cat, and a crashing noise coupled with the image of a gong. After studying the 50 images and locations, the participants were asked to take a short nap in a recliner in an adjacent room...
...central to the political genius of a man who started off as a crooner on a cruise line, and who christened his party Forza Italia after a national football chant. He's anything but gray. "When [former Prime Minister Romano] Prodi was on TV, I had to turn the sound way up," snorts one middle-aged Berlusconi supporter. "Prodi speaks like a priest." Ask an Italian what they think of their current leader, and chances are they'll chuckle - but most go on to say they voted for him. For many of his countrymen, Berlusconi's appetites are central...
...Dusk is a personal alarm for women that's flying off the shelves of leading U.K. retailers and will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty...
...past 10,000 will inevitably give way to a crash that will drag prices well below the level of early March. He believes this because theories of market behavior put to paper by a guy who died in 1948 tell him so. Yet he makes it all sound perfectly plausible...