Word: soundness
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...haven't been listening to pop radio in the past few months, you've missed the rise of two seemingly opposing trends. In a medium in which mediocre singing has never been a bar to entry, a lot of pop vocals suddenly sound great. Better than great: note- and pitch-perfect, as if there's been an unspoken tightening of standards at record labels or an evolutionary leap in the development of vocal cords. At the other extreme are a few hip-hop singers who also hit their notes but with a precision so exaggerated that on first listen, their...
Auto-Tune's inventor is a man named Andy Hildebrand, who worked for years interpreting seismic data for the oil industry. Using a mathematical formula called autocorrelation, Hildebrand would send sound waves into the ground and record their reflections, providing an accurate map of potential drill sites. It's a technique that saves oil companies lots of money and allowed Hildebrand to retire at 40. He was debating the next chapter of his life at a dinner party when a guest challenged him to invent a box that would allow her to sing in tune. After he tinkered with autocorrelation...
...that means that the output pitch will get halfway to the target pitch in 10 milliseconds," says Hildebrand. "But if you let that parameter go to zero, it finds the nearest note and changes the output pitch instantaneously"--eliminating the natural transition between notes and making the singer sound jumpy and automated. "I never figured anyone in their right mind would want to do that," he says...
Other sonic tricks have had their moment--notably Peter Frampton's "talk- box," a plastic tube that made his guitar sound as if it were talking--but in skilled hands, Auto-Tune is the rare gimmick that can lead to innovation. On T-Pain's latest album, Thr33 Ringz, tracks like "Karaoke" and "Chopped N Skrewed" literally bounce between notes, giving the record a kids-on--Pop Rocks exuberance. Using the same program, West's 808s & Heartbreak is the complete opposite--angsty, slow and brutally introspective. West sings throughout, and while he couldn't have hit most of the notes...
...Pain and Auto-Tune's parent company are finishing work on an iPhone app. "It's gonna be real cool," says T-Pain. "Basically, you can add Auto-Tune to your voice and send it to your friends and put it on the Web. You'll be able to sound just like me." Asked if that might render him no longer unique, T-Pain laughs: "I'm not too worried. I got lots of tricks you ain't seen yet. It's everybody else that needs to step up their game...