Word: souping
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Dates: during 1950-1959
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After reading what Mrs. Holstein "cooked" for her 14 guests, I think a woman would have to go out to work to pay her food bill! If more women would try making pea soup with a ham bone instead of buying it in can, there wouldn't be so much griping about not being able to make ends meet. MRS. FRANTZ Levittown...
...home chores unknowingly also give up "status"-and the satisfaction of each one having done something himself. So, in one sense, all of the industrial advancements only make my work more necessary—building confidence in the latent abilities of each of my students. Now my students make the very soup bowl (out of clay, glazed and fired) into which they will pour heated frozen soup. And thus the cycle is still completed. HAL RIEGGER Clearwater...
...French line, including bouillabaisse à la Marseillaise, soufflé Grand Marnier, and Cornish Hen Perigourdine with sherry, truffles, foie gras, wild rice and brandy. Schrafft's has put on sale beef Burgundy with noodles, and chicken and mushroom pie with cheese crust. Other processors are selling kangaroo-tail soup, frozen bagels, sukiyaki, enchiladas, shish kebab and frozen chicken curry...
...with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8? of Campbell Soup, the No. 2 company. Overall, General Foods profits have risen from $28 million in 1954, when Mortimer took over, to an estimated $60 million this year. But Mortimer is still not satisfied with some of his products, notably the Gourmet line, intends to make some changes. Says...
...jumping into a new product that has already won medals on the consumer battlefield-even if a competitor holds the medals. When Swanson's originated the TV Dinner, and began plugging the new convenience, General Foods followed it into the frozen-dinner field. Swanson, now owned by Campbell Soup Co., has sold a quarter of a billion TV Dinners...