Word: soupman
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Dates: during 2000-2009
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...decade after his initial fame (so much for speed to market), Yeganeh is taking his soup store national. He and a group of partners are expanding the Fifth Avenue tourist magnet (a few blocks from the modest original location) into a 1,000-store franchise called the Original SoupMan. Seventeen are open, with plans for 23 more this year in the U.S. and Canada. Yeganeh has also begun selling packaged soup in grocery stores in 14 states...
Experts agree. Americans consume 10 billion bowls of soup each year, but virtually all at home. While other chains offer soup, few have focused on it as a meal in itself, says Harry Balzer of the NPD Group. Will customers balk at the prices? The 12-oz. SoupMan containers typically sell for $5 to $7. "People just expect soup to be inexpensive," he says...
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