Word: southerners
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Dates: during 1920-1929
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Significance. The nice interbalance of the Northern Mediterranean powers and their incessant rivalries for possession of Southern Mediterranean lands renders the present treaty of paramount importance. France and Spain have just victoriously concluded a war which has given them control of Morocco (TIME, April 19) and when a partition of this territory is made into "colonies," "protectorates," "mandates" or "spheres of influence," Italy will assumedly claim a share of this exalted swag as the price of her acquiescence in the Franco-Spanish mutual apportionment. Thus, in respect to Morocco alone, the new treaty looms ominously for France. Dictator-Premier Primo...
...southern tier" of New York State-the lush butter-and-egg and grape juice counties along the Pennsylvania line-they all know Frank Ernest Gannett. He is the big newspaperman of the region; owns seven dailies, in Rochester, Utica, Elmira, Ithaca, Newburgh. He is a sort of little Munsey in his way, having consolidated various competing organs to make up his string, always keeping an eye open for fresh opportunities...
...makes trade organs like the Fourth Estate lay it on thick about "integrity," "ideals," "sincerity," "inspiring confidence and loyalty" in explaining his "romantic" career. For three years he has been fighting Publisher Hearst over an Associated Press franchise in Rochester, and though victory is not yet with him, the Southern Tier is stronger than ever for "Spunky Frank" Gannett. Last June, Cornell elected him a trustee...
Small wonder, therefore, that the Southern Tier was astonished when it heard, last week, that Frank E. Gannett's latest newspaper enterprise was far outside of New York State; was, in fact, way down across the Mason Dixon Line. Many people did not realize what Mr. Gannett was up to, by heading a syndicate to buy the Twin City Sentinel, biggest daily in Winston-Salem, N. C. But those who did realize, said: "Well, that just shows you Frank Gannett's vision. He may operate in the Finger Lakes but not by rule of thumb...
...Ford. "Armstrong," the Batten ad went on, "is mentioned, and you think of beautiful patterns and colors of linoleum for every floor in the house. Hamilton is the name of a watch so accurate that railroad men largely favor it. Maxwell House is that fine old coffee served by southern aristocracy in the halcyon days 'befoh de wah.'" But "Ford?" Of what, asked the Batten Company, did the name Ford make you think? "To our minds the advertising of the Ford automobile lacked what we consider a very essential quality. . . there was no distinct, quotable theme...