Word: southwest
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Dates: during 2000-2009
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COLLEEN BARRETT PRESIDENT AND COO, SOUTHWEST AIRLINES...
...ignore them. Her company is profitable; theirs are not. "I'm much more concerned about what our customers think about us and how we're treating them," she says. In Barrett's 30 years in and around the executive suite (starting as a legal secretary in 1967 for Southwest Airlines founder Herb Kelleher), the results have been spectacular. Southwest is the only major U.S. airline that didn't dip into the red last year, continuing its 29 years of consecutive profitability...
That record is due in large part to an employee culture that Barrett, 57, is credited with nurturing. The divorced grandmother and Willie Nelson fan has devoted her life to Southwest and still tries to read every customer letter the airline receives. As the self-described "mother hen" of the carrier's 35,000 workers, she encouraged a family atmosphere long before it became fashionable. Birthdays, anniversaries and other significant events in an employee's life are noted with a card from Barrett's office. The airline has endured only one strike in three decades. Employee morale is boosted...
...Norman Rockwell scene: little white boys and girls with their hands over their hearts, facing a flag in the corner of a classroom in northwest Washington, D.C., struggling with the tough five syllables of "indivisible," while children across the racial divide in all-black schools in northeast and southwest Washington ghettos recited the same patriotic words to begin the school day. The black children grasped the details of the affirmation as little as we white children did, I'd guess...
...Norman Rockwell scene: little white boys and girls with their hands over their hearts, facing a flag in the corner of a classroom in northwest Washington, D.C., struggling with the tough five syllables of "indivisible," while children across the racial divide in all-black schools in northeast and southwest Washington ghettos recited the same patriotic words to begin the school day. The black children grasped the details of the affirmation as little as we white children did, I'd guess...